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Optimization Tip: Write Relevant Headlines

Most of the time, when you think of optimizing your blog for search engines, you think of inbound links, writing linkbait material, commenting on other blogs, and submitting your blog to directories such as EatonWeb. But oftentimes, we forget the number one way you can get your blog to rank well in search queries. Simply write relevant headlines. Copyblogger has a few great tips here.

Many times, I find myself tempted to write headlines with a twist, or funny ones that are meant to be an insider joke (meaning only a few people would understand it). If you run a blog intended for such a purpose, then by all means, go for it. For instance, you might run a literary blog, and you are fond of writing poetry. In many cases, the titles of your posts can be simply one word. It can be as far out as just a single exclamation point.

However, when you run your blog with the intent of providing useful information, or as a source for news, reviews and editorials, it makes sense to use relevant headlines. In this case, you need to include relevant keywords in the title itself. Including relevant keywords in the title can both help your blog become more visible in search engines, and it will also make your post more attractive to human readers, such as those coming from feed readers. After all, at first glance, it’s the title of their post that they encounter, and so people will often judge the content based on the headline.

Let me ask you this: when you do a Google search for a certain topic, do you necessarily click on the first result in the list? Or do you click the title that seems most appropriate to your query?

I must admit that in doing reviews for submissions here on EatonWeb, I often scan through post titles, both current and archived, before reading through posts. This lets me get a feel of what a blog is all about, even before I read through entries. It helps me gauge the relevance of a blog at first glance.

Write a better blog. Start with great headlines.

4 people thinks stuff!

  1. Hi,

    I assume you’re working with Eatonblog and blog registrations. Look, I submitted my blog over a month back and even paid the required fees for submission. You have not sent me a single reply as to what’s going on with my money. Either you reviewed the blog and you found it unfit for the directory, or you didn’t at all. Eitherway, I would appreciate if you did as much as sent me something in the email. I didn’t see anything on my dashboard either. I inquired about my status a month back and there are no replies as of yet. You guys are a little unprofessional to me and you keep your customer guessing as to what’s going on with the money and the blog submission process. That’s not fair at all. I suggest you reply immediately to my email that I have put against this comment.



    By Ron on September 21, 2009 4:28 am

  2. I had some questions regarding my blog, the payment I made and stuff, but the contact form doesn’t work. how do I contact someone? I have some questions. thanks.

    By Darkmans Darkroom on November 1, 2009 4:54 am

  3. I made a payment the other day and had some questions, but the contact page doesn’t work. I still have some questions, that Iwould like to ask. Please have someone contact me. thanks You.

    By Darkmans Darkroom on November 1, 2009 6:29 am

  4. Sorry for off topic. I did not find contact us link on the site that’s why I am using comment. I tried to create an account. Clicked on verify link and get this message “Sorry, your account could not be verified.”

    Please help me in creating new account.


    By Mian Waqas on November 23, 2009 11:37 am

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