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How To Do Marketing Without Spamming

Hello, my name is Dee. I work as a full time in-house SEO for Sea Waves. Also, I blog part time at Net Business Blog. I’ll be blogging once a week here. More specifically, I’ll be giving tips that will help you market your blog. Subscribe to our feed and you won’t miss out.

Today let’s talk about marketing without spamming. What’s the difference? How can you keep your marketing from becoming spammy?

Here are some equations that might help you understand the difference between spam and marketing.

Promoting low quality/irrelevant content = spam

Promoting with no prior relationship = spam

Promoting with good content and networking = good marketing

Good blog marketing is not just about letting people know about your content. You also need networking and good content.

Why Good Content?

People will share high quality content. But bad content, they’ll make fun of or ignore. For example, you promote one of your posts to popular bloggers. Popular bloggers are known for having quality content. For those bloggers to link to you, you must have quality content that their readers will enjoy. So, promote your best stuff and aim to increase the quality of your content.

Tips for Producing Good Content

Think about what people in your niche like to talk about. Would they share your content with their friends? Ask yourself if other bloggers would freely link to your posts. The key here is creating content that stands out from the crowd. There are many ways to do this. Here are 3 of those ways.

1. Cover the areas in your niche that no one else is covering.
Example: Follow the popular blogs in your niche and write about an important subject they’re not covering at the present time.

2. Write about your niche in a unique angle.
Example: Whenever you post a news item, add your opinions and views.

3. Format your blogs in a creative way.
Examples: Take quality content from your blog and other blogs and aggregate them in a organized list post. Also, make sure to have usable, clean, up-to-date blog design.

Finally, your content needs to be relevant to your audience. Therefore, know your audience well in order to give them what they consider useful/important/entertaining.

Why Networking?

Think about some blogs where you’d like to have a link. For example, if you have a basketball blog, you’d definitely want a link from TrueHoop? If you have a copywriting blog, you can get a lot of traffic from a link on Copyblogger. How would you go about pursuing these juicy links?

You could email them your best content. However, popular bloggers are used to getting promotional emails. Some of these promotional emails come from their friends. Hmmm. Are the popular bloggers more likely to link to their friends or you, a stranger? We are social creatures by nature. We like to support our friends more than random strangers. So, you have a much better chance of getting links on popular blogs by being friendly and networking.

Networking Tips

Here are some practical networking tips.

Think of networking like building offline friendships. Small talk first.

  • Think of networking like building offline friendships. Small talk first.
  • Introduce yourself to other bloggers by emailing them. Don’t promote any of your posts. Give them your blog URL and tell them a little bit about yourself. Ask them a small, relevant question.
  • Leave insightful comments.
  • Link out to quality content. Bloggers like trackbacks.
  • Do interviews.
  • Offer to guest post.
  • Target bloggers who like to link out rather than the more “isolated” bloggers.


There is a lot more to say about quality content and networking so stick around. I’ll give more practical examples in later posts. Until then, reevaluate your networking efforts and the quality of your content. If you do this, you’ll be on your way to increasing the effectiveness of your marketing.

10 people thinks stuff!

  1. […] A blog is not just to record your random thoughts and share them with the world, they are a great PR and marketing tool too. In fact many organizations and businesses are already using blogs to increase traffic and promote their offerings. When you use your blog to promote your business and do business marketing you don’t have to spam people by sending unsolicited emails. People themselves come to your blog to read it if your content is interesting enough and if the targeting is right. Make sure you don’t interminably harp about how magnificent your products and services are and what a great thing you offer to the world. Instead, develop a relationship with your readers, strike up a conversation with them and earn their trust. It takes time, but it’s worth it. Here’s a blog post that tells you How To Do Marketing Without Spamming (Using Your Blog). […]

    By How To Use Your Blog For Business Marketing on September 23, 2007 9:36 am

  2. Blogging is the best promotion tool so far because although it is unobtrusive, its reach is immense. By the time people come to your blog, consciously or unconsciously they are already interested in reading your stuff. After that it’s up to you to keep them engaged and interested.

    By Amrit Hallan - HowToPlaza on September 23, 2007 9:39 am

  3. […] My friend Dee has a great article over at the EatonWeb directory entitled How To Do Marketing Without Spamming. […]

    By Online Marketing Without the Spam | College-Startup on September 23, 2007 11:28 am

  4. Amrit, I agree. Blogging is definitely a great tool to build trust with your customers and prospective customers.

    By Dee Barizo on September 26, 2007 3:21 pm

  5. […] wrote an article a couple days ago about doing marketing without spamming. Spam is not a good idea. You might get […]

    By How to Keep Your Marketing From Becoming Spammy » Net Business Blog on October 3, 2007 1:09 am

  6. I completely agree with you Amrit. Blogging is definetly THE new way of marketing.

    By JC Carvill on October 4, 2007 9:51 pm

  7. […] 2 weeks ago, I wrote about marketing without spamming. One of my points was that networking is an essential part of marketing. If you don’t have a […]

    By Build Profitable Friendships with Other Bloggers Through Blog Commenting - EatonWeb Blog on October 5, 2007 4:07 pm

  8. […] favorite way to build natural links is to build relationships with other webmasters. Then, in a non-spammy way send them some of your content. Oftentimes they’ll link to you because friends like to link […]

    By SeaWaves Blog » How to Build Links That Look Natural on October 11, 2007 8:33 pm

  9. I think that the internet is a great source to advertise and promote different things. The internet is such an enormous base for any business type and gives you alot of advantages. It allows people to view your products or promotions any time of the day and some companies offer 24 hour customer service assistance and feedback, which can be helpful in many ways. I agree with most people when they say that there is a difference in advertising to promote and advertising that gets the public and potential customers annoyed.

    By Antonietta on October 15, 2007 6:46 pm

  10. […] Don’t think too much about what you like. Instead, find out what the linking audience, or the Linkerati, likes. Figure out what kind of content they would link to. Go to their sites and examine at their outbound links. Try to understand why they link to certain pages and sites. Take your time. You want to have a really good idea of what’s considered linkworthy in your niche. Once you have a good idea, write some linkworthy content and then promote it to the Linkerati in a non-spammy way. […]

    By Are You Writing Content That Attract Links? : Performancing on July 12, 2009 4:35 am

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