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When is it a Good Idea to Accept Guest Posts for Your Blog?

Blog owners are bound to get offers from other writers for guest posting. While accepting guest posts is not a bad idea, not every guest post will be good for the blog. So when is it a good idea to accept guest posts in your blog?



Why Even Consider a Guest Post

Accepting a guest post can be very risky especially coming from authors who merely want to take advantage of link building opportunities. Although link building is not bad per se, it can be counterproductive to blogs when carried to the extremes. Some blog owners may see it as a chance to take advantage of free content but soon realize they are better off not accepting the “wrong’ guest posts.

Given these risks, why should blog owners even consider accepting guest posts? A quality guest post coming from a reputable author cannot be ignored easily. If the guest post is something that can add to the value of the blog, there is no question that a guest post should not only be considered but accepted or even solicited.

What Makes a Good Guest Post?

A good guest post provides content that is relevant to the blog. It does not contain unnecessary links or links totally unrelated to the topic. Links should be no-follow. It is written with care in relation to correctness in the language used.

It is highly recommended to accept guest posts only from Google-verified authors. The content must be unique and must have never been published in  any other site. For purposes of checking uniqueness, a tool such as CopyScape can be used to detect plagiarism. Plagiarized or copied content should never be considered for publishing.

Reminders in Accepting Guest Posts

A guest post will always look better with a legitimate author bio that can provide readers an idea of the credentials of the writer. Do not allow it to be distorted by stuffing it with keywords. This is not the purpose of the author bio and one relevant link is usually enough.

Try to find ways to publish the guest post in accordance with the usual theme of the blog. Providing images and subheadings where there are none is always recommended. This of course must be done with due respect to the contents provided by the guest author.

Finally, blog owners must resist the idea of too much laxity by allowing the blog to be overridden by guest posts that their own writings can no longer be recognized. The identity of the blog should not be lost. Having different views through guest posts is good sometimes but not all the time.

About the Author:
Teresa is a researcher-writer who covers a wide range of topics in search of useful information to offer to her readers. She currently maintains four personal blogs.

Staying Clear of Time-Sensitive Content

Contents that are current are always preferred by readers.  Being current is not only about being the latest or the newest but also in being relevant at all times.  Time-sensitive content gets old and outdated, bearing no relevance to the current situation.  It is only good for a couple of weeks or months and will need to be replaced every so often.

When building up a site, it is important to build on existing content as well by adding newer developments on the topic instead of completely having to redo articles over and over again.  Every article has to be looked at as a permanent investment which requires careful thought and not as mere fillers of site space.  Every succeeding article can be a direct add-on or related to the main article.  Sub-categories usually evolve as a website progresses.

Contents that stand the test of time is good for search engine optimization efforts.  They provide consistency and continuity that will allow sites to obtain formidable online presence as it continues to build on its strength.  Articles will have to serve its purpose ten or twenty years from now as they do today, whether as a point of current or historical reference.

So as not to put efforts to waste, website owners are advised to minimize if not stay clear of time-sensitive contents.  Websites are expected to live on unless closed by force or by choice so contents are expected to be of the same nature.  If you must make use of such kind of content, make sure that it can be put to good use in relation to the general objective of the site.

Blog improvements you can do in a pinch

There are so many things you can do to improve your blog significantly and you don’t even need to spend a lot of time to do it. Optimizing your blog is very important. You wouldn’t want all that hard work to go to waste by not being visited by your target audience. There are things you can do with your blog that will take you just a few minutes, half an hour tops. Here are some of them:

Use your social media to generate traffic

Some blog owners still don’t like using social media sites to promote their blog, which is a shame. Links provided to social media sites can generate quick feedback and visits because it’s easier for your friends and acquaintances to click on the link and then read the article. Don’t be shy, self-promotion is not a bad thing. More →

Optimization Tip: Write Relevant Headlines

Most of the time, when you think of optimizing your blog for search engines, you think of inbound links, writing linkbait material, commenting on other blogs, and submitting your blog to directories such as EatonWeb. But oftentimes, we forget the number one way you can get your blog to rank well in search queries. Simply write relevant headlines. Copyblogger has a few great tips here.

Many times, I find myself tempted to write headlines with a twist, or funny ones that are meant to be an insider joke (meaning only a few people would understand it). If you run a blog intended for such a purpose, then by all means, go for it. For instance, you might run a literary blog, and you are fond of writing poetry. In many cases, the titles of your posts can be simply one word. It can be as far out as just a single exclamation point.

However, when you run your blog with the intent of providing useful information, or as a source for news, reviews and editorials, it makes sense to use relevant headlines. In this case, you need to include relevant keywords in the title itself. Including relevant keywords in the title can both help your blog become more visible in search engines, and it will also make your post more attractive to human readers, such as those coming from feed readers. After all, at first glance, it’s the title of their post that they encounter, and so people will often judge the content based on the headline.

Let me ask you this: when you do a Google search for a certain topic, do you necessarily click on the first result in the list? Or do you click the title that seems most appropriate to your query?

I must admit that in doing reviews for submissions here on EatonWeb, I often scan through post titles, both current and archived, before reading through posts. This lets me get a feel of what a blog is all about, even before I read through entries. It helps me gauge the relevance of a blog at first glance.

Write a better blog. Start with great headlines.

Perspectives on Linkbaiting

Social media marketing guru Ryan Caldwell recently wrote about the pyschology of linkbait on SEJ. The article itself screams of linkbait. It’s got those classic linkbait cues, indeed. I, myself, have tried to steer clear of these types of posts, but who could resist, especially if one might gain to benefit from a few good ideas.

I would agree that the best types of links are the natural ones–called “editorial” links. These don’t seem forced, because the writers themselves wholeheartedly link to your content because they like it. But it’s sometimes difficult to determine what kind of content people would actually like and link to on their own.

Ryan has defined these under two categories. First, you can evoke reactive emotions–write something that you know people will feel strongly about, whether positively or negatively. Secondly, you can appeal to reason–make yourself appear as the expert so people would listen.

Folks might think that linkbait articles are essentially those list-type articles that are fun or make for good reference. But remember, next time you try to come up with content that you feel should be link-worthy, make sure that it does appeal to the senses and to emotions. This way, people have a reason of linking to your site.

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