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Online Blog Advertising With PerformancingAds

PerformancingAds is a brand new advertising network that targets bloggers. Blog owners can get paid for 125×125 ads on their website and advertisers can choose from thousands of blogs and websites to advertise on in the PerformancingAds marketplace.

PerformancingAds is a great tool for advertisers looking to get the word out about their product or service. And it is especially effective for running targeted advertising campaigns that focus on specific categories of blogs such as Personal Finance blogs or Auto blogs.

Quality Blogs Have Quality Resources

The best blogs gives their readers useful and unique information. Often, this comes in the form of a top-of-class resource.

Quality resources vary across niches, but you know a quality resource when you see one. For example, take a look at Brian Clark’s 10 Step Copywriting Tutorial. It’s what everyone turns to when they want to master copywriting for the web.

Or, take Darren Rowse’s Blogging For Beginners. It’s the ultimate resource of new bloggers. When blogging firms hire new bloggers, they always send them over to Darren’s resource.

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EatonWeb Sifts The Best Blogs To the Top

The goal of EatonWeb was to create an algorithm that would automatically filter the best blogs in any category to the top of that category . We figured that we could add value to the web as a directory that listed the best blogs first. Isn’t that what directories are for in the first place? To be reliable guides to the best of the web?

While we still have a ways to go before we’ve populated our directory to the point of satisfaction, there are a few categories where we feel that you can get a clear glimpse at the success of our algorithm and it’s automatic ranking of sites.

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EatonWeb Featured as Essential Blog Directory

EatonWeb was honored to be mentioned in the Search Engine Journal’s list of 20 Essential Blog Directories to Submit Your Blog To. It’s good to know that our hard work is paying off.

If you’re wondering which blog directories to submit to, and looking for the authoritative list of killer blog directories, look no further than Search Engine Journal’s list.

And, by the way, please don’t waste your time with those submissions to 100s of directories either! You DON’T want to be part of link farms. You DO want to be part of the best directories on the planet.

And EatonWeb is one of those directories!

EatonWeb to devalue the role of PageRank

EatonWeb uses a combination of metric factors to determine the value of a website. However, we are planning to phase out PageRank in our metric over the next 12 months because, quite honestly, we no longer feel that it’s an accurate reflector of site value. Not to mention the empirical observation that our directory rankings were more accurate before the recent PageRank penalties were handed out. We’re doing this for the sake of quality….the quality of our directory.

Google has been systematically introducing the equivalent of theoretical epicycles to its display of PageRank to the public, and we think it’s about time to face the facts. You can’t manually penalize hundreds of influential sites and expect to be used as a reliable source of information any longer.

In fact, we believe that PageRank epicycles are chinks in the Google armor and that Google needs to make a major strategical decision going forward to preserve its influence in the webmaster community. And in the end, it’s going to come down to whether Google can accurately determine the value of each independent link, buffering the outflow of poor quality links, rather than inaccurately painting an artificially depressed picture of site authority.

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