Search Engine Journal is an SEO blog that specializes in search engine news. It was started in 2002 by Loren Baker. Loren has been a search marketer since 1998. He has experience in search engine optimization and paid search. He has a team of bloggers help him deliver fresh, quality SEO content. These bloggers include Arnold Zafra and Eric Lander. Zafra's background is in web 2.0 and search programming. He covers the announcements of the big four search engines - Google, Yahoo!, MSN, and Ask.com. Lander has been part of the search industry since 1999. He writes about SEO, linkbait, and social media.
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