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Link Building Tactic: Help Another Blogger Out

I’ve realized something that can get you great links. You may have heard that linking out liberally to other bloggers can get you links back. This is a good tactic. But how about popular bloggers that get a lot of links or are too busy to notice every single link to their site? They get links all the time, so it can hard for your link to get noticed. So, what can you do to get noticed?

Help Them Out

One thing I tried that worked was helping a blogger out through a case study.

On Performancing, I was writing a post about how to move a page on your blog from the 2nd page of Google to the 1st page. Now the best way to do “how to” posts is have a practical example. I could’ve used one of my sites, but I wanted to get a link back to Performancing.

So, I wrote a post and used Strategic Profits Blog (SPB) as my example. I picked a juicy 2nd page keyword that SPB was ranking for. Then, I simply gave some practical tips for moving that ranking to the first page.

Here is the post I wrote:
How to Move From the 2nd Page of Google to the 1st Page

Here is the post where SPB linked back (the link is at the end of the post):
Download - Jay Abraham Mindmap + Doctrine 2 Announcement

Tips to Increase Your Success Rate

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Don’t Forget About Forum Marketing

When bloggers think of marketing, they usually think of blog commenting or social media marketing.

However, don’t forget about forum marketing.

Forum marketing has many benefits. If other marketing methods are not working for you, give forum marketing a shot.

I think the learning curve for social media marketing is steeper than forum marketing. Also, you’ll often reach a more targeted audience with forums than with social media sites.

Forum marketing is similar to blog commenting. It allows you to reach a targeted audience. However, forum marketing has an advantage over blog commenting because you can start a forum thread in the topic of your choosing. In blog commenting, you’re constrained by the topic of the blog post.

Tips

Here are some tips for improving your forum marketing.

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How to Earn More Money Without Increasing Your Traffic

Traffic is important. You obviously need it on your blog to make money. However, by creating multiple income streams, you can earn more money without increasing your traffic.

Here are some income streams to consider.

Ad Networks

Ad networks like AdSense are where many bloggers get their start in monetization. Bloggers are attracted to these networks because they’re easy to setup. You simply add a piece of code to your blog and you’re done.

Check out Publisher Spot for excellent reviews of many different ad networks. Also, check out Adify for niche ad networks.

Out of all the ad networks, AdSense is definitely the most popular network. However, many bloggers have AdSense as their only income stream. This is not a good strategy because you can add income streams that can earn as much money as AdSense.

Direct Ads

Direct ads take more work than ad networks. However, if you search hard enough, you can often find other webmasters that are willing to pay good money to place an ad on your site.

You can go to webmaster forums like Digital Point and V7N and create a thread telling everyone that you’re selling ads on your blog.

I like to contact sites directly. If you know your niche well, you should know of other sites in your niche that want more traffic and exposure. Contact static sites, blogs, online stores, and forums in your niche and see if they would be interested in purchasing an ad on your site. It doesn’t hurt to try.

Make sure you have a good advertising page. Here are some examples, Entrepreneur’s Journey and Dosh Dosh. Also, blog about your advertising page and you might get readers to advertise on your site.
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EatonWeb Featured as Essential Blog Directory

EatonWeb was honored to be mentioned in the Search Engine Journal’s list of 20 Essential Blog Directories to Submit Your Blog To. It’s good to know that our hard work is paying off.

If you’re wondering which blog directories to submit to, and looking for the authoritative list of killer blog directories, look no further than Search Engine Journal’s list.

And, by the way, please don’t waste your time with those submissions to 100s of directories either! You DON’T want to be part of link farms. You DO want to be part of the best directories on the planet.

And EatonWeb is one of those directories!

EatonWeb to devalue the role of PageRank

EatonWeb uses a combination of metric factors to determine the value of a website. However, we are planning to phase out PageRank in our metric over the next 12 months because, quite honestly, we no longer feel that it’s an accurate reflector of site value. Not to mention the empirical observation that our directory rankings were more accurate before the recent PageRank penalties were handed out. We’re doing this for the sake of quality….the quality of our directory.

Google has been systematically introducing the equivalent of theoretical epicycles to its display of PageRank to the public, and we think it’s about time to face the facts. You can’t manually penalize hundreds of influential sites and expect to be used as a reliable source of information any longer.

In fact, we believe that PageRank epicycles are chinks in the Google armor and that Google needs to make a major strategical decision going forward to preserve its influence in the webmaster community. And in the end, it’s going to come down to whether Google can accurately determine the value of each independent link, buffering the outflow of poor quality links, rather than inaccurately painting an artificially depressed picture of site authority.

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