There are several different ways to look at your blog, and these are the most important ones:

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Quality resources vary across niches, but you know a quality resource when you see one. For example, take a look at Brian Clark’s 10 Step Copywriting Tutorial. It’s what everyone turns to when they want to master copywriting for the web.

Or, take Darren Rowse’s Blogging For Beginners. It’s the ultimate resource of new bloggers. When blogging firms hire new bloggers, they always send them over to Darren’s resource.

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While we still have a ways to go before we’ve populated our directory to the point of satisfaction, there are a few categories where we feel that you can get a clear glimpse at the success of our algorithm and it’s automatic ranking of sites.

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He wrote about posting excerpts from his new book last month and also giving a recommendation for a book by author Garr Reynolds.  He built a Squidoo page about that book with an affiliate link to Amazon. 

Guess which book has gotten more sales?  His book or Garr’s book? 

Seth checked his stats and it shows that he’s sold more of Garr’s book than his own book.

What people say about you is much more important than what you say about yourself.

There’s a lot of talk about self-promotion but it’s a lot more beneficial and effective when other bloggers promote you.

When people talk about you and especially when they recommend you, you gain credibility, mindshare, and exposure.

So, how do you get other people to start talking about you?

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Produce multimedia content.

You may have to spend time and effort to learn how to produce a podcast or edit a video and upload it to YouTube. But this is a tactic that will pay many dividends for your blog. Here are 5 of the great benefits that come from integrating multimedia in your blog.

1. Reach More People

As bloggers, we probably think people read a lot because we read a lot. However, here are some surprising stats I found from the short ebook Teaching Sells.

• 58% of the US adult population never reads another book after high school.
• 42% of college graduates never read another book.
• 80% of US families did not buy or read a book last year.
• 70% of US adults have not been in a bookstore in the last five years.
• 57% of new books are not read to completion.
• Most readers do not get past page 18 in a book they have purchased.

Teaching Sells also makes the point that many people learn better through audio or video rather than text.

Think about how many visitors go to YouTube on a regular basis. According to Alexa, YouTube is the 4th most visited site in the whole internet. That’s a huge potential audience that’s worth promoting to. Other video sharing sites like Dailymotion and Revver also have huge audiences.

By producing video and audio, you’ll reach the huge number of people who use the internet primarily to consume video and audio - not text.

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Help Them Out

One thing I tried that worked was helping a blogger out through a case study.

On Performancing, I was writing a post about how to move a page on your blog from the 2nd page of Google to the 1st page. Now the best way to do “how to” posts is have a practical example. I could’ve used one of my sites, but I wanted to get a link back to Performancing.

So, I wrote a post and used Strategic Profits Blog (SPB) as my example. I picked a juicy 2nd page keyword that SPB was ranking for. Then, I simply gave some practical tips for moving that ranking to the first page.

Here is the post I wrote:
How to Move From the 2nd Page of Google to the 1st Page

Here is the post where SPB linked back (the link is at the end of the post):
Download - Jay Abraham Mindmap + Doctrine 2 Announcement

Tips to Increase Your Success Rate

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However, don’t forget about forum marketing.

Forum marketing has many benefits. If other marketing methods are not working for you, give forum marketing a shot.

I think the learning curve for social media marketing is steeper than forum marketing. Also, you’ll often reach a more targeted audience with forums than with social media sites.

Forum marketing is similar to blog commenting. It allows you to reach a targeted audience. However, forum marketing has an advantage over blog commenting because you can start a forum thread in the topic of your choosing. In blog commenting, you’re constrained by the topic of the blog post.

Tips

Here are some tips for improving your forum marketing.

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Here are some income streams to consider.

Ad Networks

Ad networks like AdSense are where many bloggers get their start in monetization. Bloggers are attracted to these networks because they’re easy to setup. You simply add a piece of code to your blog and you’re done.

Check out Publisher Spot for excellent reviews of many different ad networks. Also, check out Adify for niche ad networks.

Out of all the ad networks, AdSense is definitely the most popular network. However, many bloggers have AdSense as their only income stream. This is not a good strategy because you can add income streams that can earn as much money as AdSense.

Direct Ads

Direct ads take more work than ad networks. However, if you search hard enough, you can often find other webmasters that are willing to pay good money to place an ad on your site.

You can go to webmaster forums like Digital Point and V7N and create a thread telling everyone that you’re selling ads on your blog.

I like to contact sites directly. If you know your niche well, you should know of other sites in your niche that want more traffic and exposure. Contact static sites, blogs, online stores, and forums in your niche and see if they would be interested in purchasing an ad on your site. It doesn’t hurt to try.

Make sure you have a good advertising page. Here are some examples, Entrepreneur’s Journey and Dosh Dosh. Also, blog about your advertising page and you might get readers to advertise on your site.
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If you’re wondering which blog directories to submit to, and looking for the authoritative list of killer blog directories, look no further than Search Engine Journal’s list.

And, by the way, please don’t waste your time with those submissions to 100s of directories either! You DON’T want to be part of link farms. You DO want to be part of the best directories on the planet.

And EatonWeb is one of those directories!

Google has been systematically introducing the equivalent of theoretical epicycles to its display of PageRank to the public, and we think it’s about time to face the facts. You can’t manually penalize hundreds of influential sites and expect to be used as a reliable source of information any longer.

In fact, we believe that PageRank epicycles are chinks in the Google armor and that Google needs to make a major strategical decision going forward to preserve its influence in the webmaster community. And in the end, it’s going to come down to whether Google can accurately determine the value of each independent link, buffering the outflow of poor quality links, rather than inaccurately painting an artificially depressed picture of site authority.