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Things to Consider in an Office Security System

Big companies and even small business owners that have an office should keep their premises secure at all times. Whether they store valuable products and assets as well as vital documents in the office, the management or owner needs to invest in a quality security system.

HomeSecuritySystems

The challenge lies in finding the right equipment and ongoing monitoring system. Managers and small business owners need to ask the right questions and determine their needs before investing their money.

According to the experts, businesses differ in their needs hence they should at least know the features and functions of an alarm system appropriate for their office or store. This is not an issue, though, because reputable alarm system providers can conduct a site survey before recommending an ideal security equipment to use.
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Guest Blogging

There are many different ways of promoting a blog to obtain maximum exposure.  Marketing and promotion can be done through search engine optimization, social media promotions, email marketing, and even through simple improvement of blog appearance.  There is one way of promoting a blog that allows the formation of mutually-serving relationships among bloggers and that is through guest blogging.

Guest blogging provides the opportunity for enhanced online presence through critical exposure in other blogs aside from one’s own.  Not every blogger will be invited to guest blog in other sites.  Bloggers will have to manifest worthiness as a person of authority in the subject or someone with a valid point of view to be considered for other sites.  Every blogger worth his salt can determine the advantage that can possibly be derived from this exercise.

Bloggers stand to gain two things by agreeing to do a guest blog – the chance to establish a credible image and the chance to promote one’s own blog to the audience of another blog site.  The mere fact of being invited to guest blog denotes a certain degree of credibility and reliability.  Guest bloggers have all the freedom to promote their own blog on other blogs without having to resort to unfair marketing practices.  It is a privilege not extended to everyone.

Guest blogging is usually an exchange deal where the one who invites gets to be invited as well to post on the other’s site.  This is actually a win-win situation for both parties as they both achieve what they came for which is added exposure.  It goes without saying that reputable blog sites offer the most potential in terms of positive guest blogging results.

How to Get the Attention of Other Bloggers

In a previous post, I argued that getting attention was crucial to having success as a blogger. I want to be more specific about that point. Obviously, you have to earn the attention of your target audience. It’s also a good idea to get the attention of the other bloggers in your niche. This is especially important for new bloggers with a small reader base.

If you’re a new blogger and you don’t have a lot of traffic, how will you find more readers? You can focus on search engine rankings but those take time to improve. A more effective method is gaining the attention of other bloggers and hoping they will link to you. Fortunately, most bloggers are helpful and will gladly link to you as long as you provide value in some way.

In this post, I’ll talk about practical ways to get the attention of bloggers. And then I’ll close with 4 important principles.

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Self-Promotion is Overrated; Get Someone Else To Promote You

I just read a great post from Seth Godin (via Problogger).  His post was about the power of recommendation. 

He wrote about posting excerpts from his new book last month and also giving a recommendation for a book by author Garr Reynolds.  He built a Squidoo page about that book with an affiliate link to Amazon. 

Guess which book has gotten more sales?  His book or Garr’s book? 

Seth checked his stats and it shows that he’s sold more of Garr’s book than his own book.

What people say about you is much more important than what you say about yourself.

There’s a lot of talk about self-promotion but it’s a lot more beneficial and effective when other bloggers promote you.

When people talk about you and especially when they recommend you, you gain credibility, mindshare, and exposure.

So, how do you get other people to start talking about you?

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Build Profitable Friendships with Other Bloggers Through Blog Commenting

About 2 weeks ago, I wrote about marketing without spamming. One of my points was that networking is an essential part of marketing. If you don’t have a relationship with the bloggers you’re marketing to, then you could be classified as a spammer. For example, if you promote your content to a blogger out of the blue, they might wonder, “Who are you?” and “Why are you spamming me?”

Blog commenting is a great way to presell yourself and your content while also building friendships with other bloggers. Here are a couple tips to consider.

Comment early. Try one of the first 5 to comment on a post because those commenters get noticed more than the later commenters. You’ll get more traffic to your blog. The blogger will notice you over the other commenters if he receives many comments per post.

Leave an insightful comment. Too many comments are short and don’t add much value. It’s okay to leave a comment like “Awesome post. Thanks for sharing.” However, most of your comments should add value to the post and directly engage the post in an insightful way. By leaving good comments, you will brand yourself as someone who knows what he’s talking about.

Pick a blog that you enjoy reading. It will a lot easier to leave good comments if you comment on a blog that you enjoy reading.

Comment on posts that are closely related to your blog. If you have a Ford Mustang blog and want to comment on a general car blog, leave comments especially on the Mustang related posts. Also, other Mustang car blogs like this one are great places to leave comments.

Watch your stats.
If you’re not getting a lot of traffic from your comments, it may be time to target another blog. Don’t just look at unique visitors. Check out the bounce rate and pageviews, too. Blog A may send less visitors than blog B. However, blog A’s visitors may actually be visiting more pages than blog B’s visitors. More pageviews can translate into subscribers and a higher conversion rate.

After a couple insightful comments especially if the blogger responded to them, feel free to contact the blogger directly and promote your best content. Make sure your content actually relates to his blog. Also, link out a couple times to the blogger to increase your success rate of getting a link and a positive mention.

Which blogs should you comment on? Our blog directory can help you with this. We have a lot of blogs and they’re ranked by 3 metrics: overall, strength, and momentum. For more information about these three metrics, check out our about page.

I personally like using the momentum metric, because you can find blogs that don’t have a huge readership base yet they are growing quickly. The problem with networking with bloggers who have big audiences is they are often hard to befriend because of their fame. It’s hard to get noticed in midst of their many comments and emails. However, blogs with a high momentum metric are often times smaller blogs that are on the rise. What better time to network with a blogger than when they have a relatively small audience, but at the same time, are growing their readership very quickly?

For example, if you are a celebrity blogger, check out the top momentum celeb blogs. Then, pick one like Pop Crunch and begin leaving comments. If you are a tech blogger, check out the top momentum tech blogs. You can then scan the blogs on the list and pick a blog to target like The Techdirt Blog.

Also, don’t forget to submit your blog if you haven’t already. Other bloggers are browsing the directory for other blogs in their niche. If you haven’t submitted your blog, those bloggers won’t be able to find you.

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