If there is one effective way to ensure the growth of a blog, it would be the syndication of its contents for added exposure and traffic. There are different kinds of syndication that can be done to achieve this goal. The chosen method should jive with the established goals of the blog so that it can provide maximized results.
Bloggers can choose to syndicate their blog by using a free syndication service. In this option, bloggers can republish their articles on sites that offer this opportunity. There is absolutely no financial consideration involved in this transaction. What it hopes to achieve for the blog is to gain additional exposure that will make it more attractive in the eyes of advertisers. Other earning opportunities can also be obtained once a blog’s reputation is solidly established.
A more stringent syndication option is offered by licensed syndicators. Licensed syndicators however are more selective of the blogs they allow to participate in their syndication activities. Inclusion in this option is rewarded by paid royalties every time a content is accessed by users. Blog contents are usually accessed from closed systems rather than through the usual online means. One advantage of this option which is not offered by other options is the opportunity to reach a particular audience which cannot ordinarily be accessed.
Blog syndication that is supported by ads provides bloggers a certain percentage of advertising income that comes from contents that have been syndicated. Most blog syndication in this category reward participating bloggers with increased exposure. Blog contents participating in this kind of syndication are typically republished. Web syndication can give blogs regular subscribers, readers, and authority.
There was a time that companies were just being encouraged to put up websites to make their presence felt in the online environment. Now, a company site has become a necessity. What’s more, every company seriously aiming for considerable online presence are now being “pressured” by stiff competition to create their own blog. What exactly can a blog do for a site?
A website is generally static in the sense that once the required information about the company are in place, there is not much activity that goes on with the site except for occasional visits of online searchers for the information offered. Another source of activity is the online sales and inquiry, if such is applicable to the company. Aside from these, there is not much reason for online users to visit again. This is where blogs come in.
By the very nature of blogs which provide frequently updated information, visitors are given more reason to return again and again. Any business who contributes to relevant information online instead of copying them is able to establish itself as an authority in its niche. The public is naturally attracted to companies which are considered the front-runners in their industry. Nothing speaks authority like relevant and current information.
Company blogs can be important sources of company news which are able to swiftly reach its target recipients. They can also be instrumental in creating the brand which every business desires. They can be made to represent the company in interacting with the public through feedback and addressing comments. Relations established are not merely confined to customers but can also extend to other industry members. This creates positive interaction for the business and helps build links that are necessary for productive online existence. Having the opportunity to provide regular posts on the blog makes it easier to go after the desired keywords since a reason to do it has conveniently been provided.
If there is one surefire way of getting readers’ attention for your blog, it would probably be a contest offering irresistible prizes. This is not to say however that contest prizes should necessarily be expensive. They just have to present value in relation to the task/s that has to be done to join and win.
Contests that are quite simple and do not necessitate cost can attract contestants even with low priced items. Relevance however of the prize will have to be considered to generate real interest from even among loyal subscribers. The kind of niche will determine the relevance. For those genuinely interested in any subject, nothing is too small to participate in.
Blog contests should have clear rules and full disclosure of information. This will avoid misunderstandings and more serious repercussions such as a legal complaint. A contest is primarily used as a publicity strategy for a site thus it is best to create the kind of contest that will help the site’s popularity.
A contest can work to enhance the experience of regular readers while attracting the participation of new ones. It would be best to concentrate first on one aspect to allow blog owners to explore the available options. The simpler the mechanics of the contest, the more people can join. This in itself can be considered a success in matters of exposure for the site.
Big-ticket prizes may require bloggers to look for sponsors. Bloggers have to remember that entities or individuals who agree to sponsor a prize expect returns in exposure and this can only be achieved through numbers. Being unable to generate enough interest for the contest may convince sponsors to back out and leave the blog and its readers hanging. This will just be too bad for the site.
There are many different ways of promoting a blog to obtain maximum exposure. Marketing and promotion can be done through search engine optimization, social media promotions, email marketing, and even through simple improvement of blog appearance. There is one way of promoting a blog that allows the formation of mutually-serving relationships among bloggers and that is through guest blogging.
Guest blogging provides the opportunity for enhanced online presence through critical exposure in other blogs aside from one’s own. Not every blogger will be invited to guest blog in other sites. Bloggers will have to manifest worthiness as a person of authority in the subject or someone with a valid point of view to be considered for other sites. Every blogger worth his salt can determine the advantage that can possibly be derived from this exercise.
Bloggers stand to gain two things by agreeing to do a guest blog – the chance to establish a credible image and the chance to promote one’s own blog to the audience of another blog site. The mere fact of being invited to guest blog denotes a certain degree of credibility and reliability. Guest bloggers have all the freedom to promote their own blog on other blogs without having to resort to unfair marketing practices. It is a privilege not extended to everyone.
Guest blogging is usually an exchange deal where the one who invites gets to be invited as well to post on the other’s site. This is actually a win-win situation for both parties as they both achieve what they came for which is added exposure. It goes without saying that reputable blog sites offer the most potential in terms of positive guest blogging results.
There are ways of making your blog work for you more. Successful blogging is not only about managing your own turf but also in dealing with surrounding turfs as well. No blog can be termed successful when standing alone since success in the true blogging sense is largely determined by the amount of impact created either on a specific niche or the blogging world in general.
Before attempting to establish links with others, a blogger is required to do internal housekeeping first. This means keeping the contents in order which simply translates to quality articles and relevant information. Bloggers should not in any way try to deal with others without having anything to offer. Doing so may be interpreted as an unjustified attempt to ride on other blogs’ popularity. Desiring to link with a popular site in the belief that your blog is able to offer a close, if not an exact equivalent in substance is very much different from trying to take advantage of the hard-earned popularity of others.
Marketing and promoting your blog is best done using select and related sites to establish commonality and reliability. Linking to a site which has no connection whatsoever to your own blog smells of deceit and unethical tactics. The last thing you want to happen to your blog is to be construed as something which has nothing substantial to offer and therefore should be avoided.
Interacting with other related blogs is essential through commenting, adding information, or simply linking. Commenting is not just disagreeing with a post but may also come in the form of manifesting agreement to a point of view being presented. This creates goodwill among and between bloggers which may lead to further opportunities for marketing your own blog through guest blog posting. Other channels and contacts can be utilized to create further interest in your blog such as blog directories, blog communities, social media platforms and credible people related to your particular niche.