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EatonWeb to devalue the role of PageRank

EatonWeb uses a combination of metric factors to determine the value of a website. However, we are planning to phase out PageRank in our metric over the next 12 months because, quite honestly, we no longer feel that it’s an accurate reflector of site value. Not to mention the empirical observation that our directory rankings were more accurate before the recent PageRank penalties were handed out. We’re doing this for the sake of quality….the quality of our directory.

Google has been systematically introducing the equivalent of theoretical epicycles to its display of PageRank to the public, and we think it’s about time to face the facts. You can’t manually penalize hundreds of influential sites and expect to be used as a reliable source of information any longer.

In fact, we believe that PageRank epicycles are chinks in the Google armor and that Google needs to make a major strategical decision going forward to preserve its influence in the webmaster community. And in the end, it’s going to come down to whether Google can accurately determine the value of each independent link, buffering the outflow of poor quality links, rather than inaccurately painting an artificially depressed picture of site authority.

Historical Stat Trending

Wouldn’t it be great to see a historical overview of important blog stats?

With EatonWeb, you can. Alexa, PageRank, Technorati and a whole lot more.

To see a preview of what you can get with an EatonWeb Advanced account, just following this link:
http://portal.eatonweb.com/dashboard/advanced/

eatonweb advanced

Three Tips For Improving Your EatonWeb Score

EatonWeb calculates the strength of your blog based on a number of factors. To get the most radical improvement in score, start with these three tips:

  1. Build links into your individual blog posts. You can do this by participating in blog carnivals, submitting to Digg/Reddit/Netscape, and interacting with other bloggers
  2. Update your blog at least once per day. Don’t let you blog sit idle for very long!
  3. Increase the number of feed subscribers to your blog. You may need to push your feed harder with a big feed logo or a WordPress plugin.

EatonWeb’s Strength Metric Has Higher Resolution Than Google’s PageRank

I want to show you one of the coolest features of the new EatonWeb.

As you may or may not not know, Google’s PageRank metric is hugely popular but does very little to differentiate between sites that have the same PageRank. On top of this, it shows some sites that are clearly less important, as having more importance than other sites.

Let’s take a few examples. First, we’ll start with two technology blogs that both have PageRank 7.

The first is Ars Technica. The second is called Have Laptop Will Travel. Again, remember that both of these blogs have a PageRank of 7. But in EatonWeb, their strength metric is very far apart. Ars Technica has a strength of 79.03. Have Laptop Will Travel has a strength of 36.21. In otherwords, we calculate Ars Technica to be more than twice as strong as Have Laptop Will Travel.

So what gives? Well, the fact is that EatonWeb’s blog metric has a much higher level of resolution and, as far as we know, takes into account more than “linkjuice” when cacluating the measured importance of a blog. In fact, this is great evidence that EatonWeb does a much better job at telling you which of these two technology blogs is the more influential one.

In our next example, we’ll consider two sports websites. This time, Google is way off on their measurement of blog importance (they get it backwards).

The first site is called Soccerlens and is one of the premier soccer/football blogs on the internet. It is regularly in the top five of the Performancing Top 20. PageRank measures this blog as being a PR 4 while EatonWeb measures its strength as being 37.71.

The other sports blog to consider is called Philly Sports Net. This blog has a PageRank of 5 (higher than soccerlens) but an EatonWeb strength of only 22.15.

Notice the disparity. In reality, Soccerlens is a much more important and successful blog than Philly Sports Net. But Google tells us that Philly Sports Net is more important. EatonWeb gets it right. Google has it wrong.

So there you have it. Some real world examples of where EatonWeb’s metric gives you a better sense of a blog’s importance than PageRank.

Understanding EatonWeb’s Strength Metric

EatonWeb has brought together over 20 different factors that we believer are indicators of a blog’s strength and wrapped them all up into a single metric. Factors that we consider include technorati data, Google PageRank, the ratio of links to a site’s homepage as opposed to its deep links (we believe that there is a sweet spot on this ratio to rule out link manipulation), total links, estimated subscribers, Alexa ranking and more.

By combining all these factors, we think we’ve done a pretty good job at differentiating the great sites from the good sits and the good sites from the bad sites. And that’s one of the reasons that EatonWeb matters as a blog directory.

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