The Internet has changed drastically since the days when directories ruled and search engines were just starting to emerge. At that time, Google was still unheard of and websites wanting to be “searchable” by the public had to get listed on major directories so that they will be accessible to the public. Back then, DMOZ.org was the directory that rocked.
Of course, today, no one really uses DMOZ or directories in general, at least as a gateway for search. With the word Google now both a noun and verb, it is obvious that Google IS the place to start on the web if you’re looking for information and don’t really know exactly where to look. But just because no one uses directory submission sites to start their info search does not mean that these sites don’t have their place in your business’ internet marketing strategy. If you want to grow your website’s traffic you need to place well in search engine results, which means implementing sound SEO (search engine optimization) strategies.