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EatonWeb’s Strength Metric Has Higher Resolution Than Google’s PageRank

I want to show you one of the coolest features of the new EatonWeb.

As you may or may not not know, Google’s PageRank metric is hugely popular but does very little to differentiate between sites that have the same PageRank. On top of this, it shows some sites that are clearly less important, as having more importance than other sites.

Let’s take a few examples. First, we’ll start with two technology blogs that both have PageRank 7.

The first is Ars Technica. The second is called Have Laptop Will Travel. Again, remember that both of these blogs have a PageRank of 7. But in EatonWeb, their strength metric is very far apart. Ars Technica has a strength of 79.03. Have Laptop Will Travel has a strength of 36.21. In otherwords, we calculate Ars Technica to be more than twice as strong as Have Laptop Will Travel.

So what gives? Well, the fact is that EatonWeb’s blog metric has a much higher level of resolution and, as far as we know, takes into account more than “linkjuice” when cacluating the measured importance of a blog. In fact, this is great evidence that EatonWeb does a much better job at telling you which of these two technology blogs is the more influential one.

In our next example, we’ll consider two sports websites. This time, Google is way off on their measurement of blog importance (they get it backwards).

The first site is called Soccerlens and is one of the premier soccer/football blogs on the internet. It is regularly in the top five of the Performancing Top 20. PageRank measures this blog as being a PR 4 while EatonWeb measures its strength as being 37.71.

The other sports blog to consider is called Philly Sports Net. This blog has a PageRank of 5 (higher than soccerlens) but an EatonWeb strength of only 22.15.

Notice the disparity. In reality, Soccerlens is a much more important and successful blog than Philly Sports Net. But Google tells us that Philly Sports Net is more important. EatonWeb gets it right. Google has it wrong.

So there you have it. Some real world examples of where EatonWeb’s metric gives you a better sense of a blog’s importance than PageRank.

Non-English Blogs At EatonWeb

For the time being, we are not able to consider blogs for our directory unless they are written in English. Part of the process of keeping our directory high quality requires that we read and analyze your blog. Right now, we are not able to analyze non-English sites. However, we are working on a solution to this problem and hope we can provide a great blog directory experience for non-English speakers as well.

Why EatonWeb?

When we started redesigning EatonWeb, our goal was to bring directories and directory submission out of the dark ages.

Any decent SEO knows that by and large, directory submission has fallen out of favor. But why? There’s a simple reason. Most directories don’t contribute anything to the web. Most directories are link farms.

So how could we be different? Well, we went the virtual whiteboard and brainstormed and came to the conclusion that a successful directory needs to matter. A successful directory needs to contain useful information. It needs to separate out the wheat from chaff, so to speak.

From the very beginning we were determined to build a directory that measures various blog attributes that are indicators of quality. We settled on establishing 2 primary blog metrics: one that measures a blog’s strength and one that measure’s a blog’s momentum over time. Then we pull the two of these metrics together for an overall score.

For us, measuring a blog’s strength was not sufficient. After all, a blog with lots of backlinks and technorati references might be stagnant, or losing ground, but still appear “strong” – so measuring a site’s strength across time (it’s momentum) became our goal, and we hope that this metric becomes our trademark.

So why is the EatonWeb blog directory different? Because EatonWeb matters. EatonWeb lists the best sites first, and lesser sites last. So if you’re looking for the best celebrity blogs, we show you the strongest and also the fastest growing.

So why does this matter? Imagine that you’re an advertiser looking to advertise on celebrity blogs. One thing you could do with EatonWeb is look for celebrity blogs that are either strong, increasing in strength, or, a combination of both.

EatonWeb matters because it organizes its data according to the measured quality of a blog. So you can be sure that when you’re looking for the best blogs in any given subject, EatonWeb gives you the data you’re looking for.

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