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Are You Posting Regularly Enough?

According to a recent Blog Herald post, frequent publishing is one of the most recognizable traits of a popular blog. And it’s a sensible tip–publish frequently so that your site stays fresh enough for both human readers and search engines to keep coming back to.

Is there such a thing as too-frequent posting, though? I would say that for blogs, there is only such a thing if you consider the front-page life-span of a post. While many users are already comfortable with reading content on their RSS feed readers, most are still accessing your site via the front page. This means they type in the URL on their browsers, hit enter, and land on your site’s main page.

So in that regard, it does pay to keep the important stuff at the front page, at least long enough for people to read it. If your front page displays five posts at a time, and you publish twenty posts in a span of one hour, then chances are those 15 other posts pushed to 2nd, 3rd and 4th page status don’t get as much exposure as the last five ones.

Some bloggers like to delineate between regular and important posts. So how do you keep important posts on the front page? One trick here is to re-design your site such that posts tagged as “features” become “sticky” ones, meaning they stay on the front page even when they’re already overridden by newer posts in terms of freshness.

Still, experienced bloggers would recommend a posting frequency of one to three times a day. That’s frequent enough to be considered fresh, but not too frequent that people are not overwhelmed by the postings. At least this goes for one-blogger blogs.

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    So you think you are helping to reduce CO2 emissions by buying Toyota Prius or Honda Insight? Think again!
    Let’s take 3 very different cars and compare CO2 emissions:
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    While their price tag varies from $22,400 for Prius to $77,000 for Carrera,
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    Straight facts:
    Toyota Prius CO2 emissions: 104 g/km
    BMW 325: 170 g/km
    Porsche 911 Carrera: 225 g/km

    Now, Prius is a hybrid, so it has to get its electricity from somewhere, right?
    Where do you think it comes from? If you’re thinking coal and oil – you are absolutely right.
    Just like the electricity for your TV and hot water, it comes from high CO2-emmitting standard energy resources.
    If you take the emissions required to charge up the battery of your awkward-looking Prius
    and add 104 g/km CO2 emissions from its regular oil-based engine, guess what?
    You’ll be darn close to CO2 emissions of BMW 325, and not so far from Porsche 911 emissions.
    My point is: maybe it’s time to stop cheating yourself by buying Prius,
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    when in fact you’re short on cash to buy a machine that actually was meant to be driven, doesn’t get you depressed or mocked at?
    May I suggest the iconic 911?

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