Whether you’re a blogger, a marketer, or even a small business owner, if you’re going to take the time to put up and maintain a blog, it’s important to make sure your articles are high quality. If you’re trying to generate more buzz about your business, you’re going to be hard pressed to achieve that goal with a bunch of lackluster posts – and floundering away on page three of a search engine’s results certainly won’t do you much good. Blog writing is an art with styles and rules all its own. Read on to learn how to improve the quality of your posts today. More →
Link building for SEO purposes and finding financing to back your business might not seem similar at all. However, if you have engaged in both, you would easily see the similarities between the two as they both aim to find ways to get more of something for the website or the business in order to get something even more important done. If that’s a bit confusing, then let’s just state in in a simpler manner, link building collects inbound links to get higher search rankings and ultimately get more traffic to a site while finding financing collects backers to get more money for capital for the business. More important though is that the traffic and capital are also just means to an end. With traffic, the end goal is to get visitors to take whatever action the website needs (e.g. subscribe, buy something, share content, etc.), and with capital, the end goal is to make the business grow.
The Internet has changed drastically since the days when directories ruled and search engines were just starting to emerge. At that time, Google was still unheard of and websites wanting to be “searchable” by the public had to get listed on major directories so that they will be accessible to the public. Back then, DMOZ.org was the directory that rocked.
Of course, today, no one really uses DMOZ or directories in general, at least as a gateway for search. With the word Google now both a noun and verb, it is obvious that Google IS the place to start on the web if you’re looking for information and don’t really know exactly where to look. But just because no one uses directory submission sites to start their info search does not mean that these sites don’t have their place in your business’ internet marketing strategy. If you want to grow your website’s traffic you need to place well in search engine results, which means implementing sound SEO (search engine optimization) strategies.
Building a website from ground up will require reliable partners to work with. One of the more important ones is the provider of web hosting services. Without a reliable web hosting company as an ally, it will be more challenging and difficult to build a website worthy of notice in the online world.
The Means to Online Visibility
Working with the best web hosting company can make the life of website owners more convenient. It will be the one responsible for a site’s online visibility. This is not merely limited to initiating the site’s appearance in the online environment. The task of maintaining online visibility is continuous and consistent. Anything less will not do.
Building a website will require continued presence and accessibility. This area is largely a concern of web hosting companies and is rarely within the control of website owners. This is the reason why it is important that the best web hosting company is chosen in relation to the actual needs of the site. The choice of the best web hosting would depend on how it is able to address the needs of the site.
The Means to Bringing Quality Content to the Attention of the Public
Quality content is always a critical factor of website building. The responsibility of providing quality content falls on the website holder. However, quality contents that are not seen by online readers will serve no purpose for the site.
The web hosting provider has the responsibility to ensure that the site will be readily accessed when needed. It needs to be up and running once a searcher decides to click on it upon finding it in his search. Getting a message that the site cannot be accessed for some reason is very discouraging to online searchers. Whatever quality content is contained in a site that cannot be accessed will never be known and will not serve any purpose in building a site.
The Means to Establishing Good Online Reputation
Being associated with a web hosting provider of good repute has its advantages. The image of online associates tend to rub on each other. In a way, choosing a web hosting provider that is known for good service and company will be beneficial to websites.
Everything is interconnected. What one associate does will affect sooner or later the online reputation of sites connected to it . There is simply something comforting about knowing that your website is in good company with quality sites and a reliable web hosting provider.
Freelance writing is a common scenario in publications like magazines. In the online world, freelance writing has been extended to writing for blogs. Freelance writers are also known as contributing writers since they are not regular employees but rather provides articles on a freelance basis.
Quality blogs will always look for quality writers. We all know that a blog is only as good as its contents. This is the reason why not all writers will be accepted. These are some of the preferred qualities of freelance writers:
Excellent Command of the Language
Writing for others is not the same as writing for yourself. There are different standards set when someone else actually pays for your writing. There are expectations and one of the most basic is the excellent command of the language being used. The English language is usually the preferred medium of writing. In cases where other languages are used, the same proficiency in language is expected.
Some may argue that perfect English is not needed to make a blog successful. This view may not be applicable though for blogs that are in the business of providing quality information to the public. Come to think of it, putting content in a personal blog is not an excuse to be contended with sloppy writing.
Impressive Sample Work
In applying for a writing job, it will not be good enough to say that you know how to write. Proof will be needed and there can be no better proof than previous writings done for other blogs or even with your own blogs. This is the reason why a personal blog is never taken for granted. It represents the writer in more ways than a curriculum vitae can.
You get to produce excellent writing not by simply studying about writing. You have to write and write until you understand what constitutes good writing and not. Seasoned writers have had their shares of rejections. Perhaps it was meant to be since learning happens when mistakes are done.
The most desirable freelance writers are those who honor the value of time and respect deadlines. They also have to be relied upon that they are only uploading quality content. They know how to keep themselves within standards and even go beyond expectation.
Excellent freelance writers will not compromise a blog with poor content, copied content, and baseless content. They do what they need to do to maintain the standards of the blog. In more ways than one, they are as much a part of the blog they write for as its owners.