Categories:
Business, Entrepreneur, Internet
Owner Tags:
consumer complaints, online reputation, companies
It's no longer enough for PR departments to do damage control in the real world; they have to look online too. In BacATu, Matthew Cain discovers how different companies monitor and protect their online reputation respond to complaints by consumers like him. Aside from that, he analyzes which businesses run a higher risk of criticism and a bad rep with customers and provides tips for the executives on dealing with the negative feedback. The customer is always right, but the question is: if he says you're bad at what you do, how are you going to fix it?
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